Cambridge Analytica-Linked Data Company Behind Trump Phone-Canvassing Campaign

GOP-funded websites managed by data-mining firm Bridgetree, Inc. allowed users to canvass for Trump in key states such as Pennsylvania.

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In an effort to rally support for incumbent Donald J. Trump in the lead-up to election day, the Republican National Committee hired a data-harvesting firm whose services were once sought by Cambridge Analytica, the disgraced U.K. political consulting company behind Trump’s 2016 electoral campaign.

Bridgetree, Inc., based in Fort Mill, South Carolina, has been driving votes for Trump in battleground states going back as far as April this year, via the websites TrumpTalk.gop and TrumpTalk20.gop. The sites allowed users to “make calls to Americans across our great country” by “[turning] your computer into a anonymous phone system,” according to a Facebook post by Edwin Boyette, Vice Chair of Communications for the Hawaii Republican Party.

Once logged in, users were given access to a database of voter information (including full names, phone numbers, and addresses), then instructed to call voters to ask them to vote for Trump using scripted questions, such as “can President Trump […] count on you to vote early?” and “will you commit [to] vote absentee for President Trump?” Calls could be placed automatically from one voter to the next using the communications system LiveVox, with seemingly no oversight.

The sites were “Paid for by the Republican National Committee,” and directed users to “please contact us at gophelp@bridgetree.com.”

Here is a video tutorial by Bridgetree explaining the process for calling voters:

Bridgetree’s association with the two Trump Talk sites was first highlighted in a Twitter thread by disinformation researcher @DivestTrump. Bridgetree’s “advertised focus,” @DivestTrump notes, was “Operation Keystone,” a “massive grassroots […] phone-banking effort” in which “the fate of Pennsylvania” was said to “[hang] between the raging forces of good and the evil communists,” according to a pseudonymous post on TheDonald.win, named after the recently banned subreddit.

As of publication, Biden is leading in Pennsylvania with a clear path to the presidency.

Services listed on Bridgetree’s site include “NextGen microtargeting” and “data acquisition,” which involves “[multi-sourcing, combining and scraping data] in a unique manner that delivers the most accurate, robust and relevant information to deliver optimal results.” “Operation Keystone” is not listed among the site’s case studies.

A poorly reviewed app version of the Trump Talk service is currently available to download on the Google Play store. The app’s developers are listed as Bridgetree and Advantage, Inc., a Republican strategy firm based in Alexandria, VA, which has published an instruction manual on how to use the Trump Talk service.

Here are promotional screenshots of the app in action:

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Bridgetree’s association with Cambridge Analytica was brought to light in emails leaked by Brittany Kaiser, Cambridge Analytica’s former business development director. In one email dated February 2, 2016, Bridgetree’s business development manager Tom Boschwitz told Cambridge Analytica he could provide data scraped from Facebook and other sources in service of Ted Cruz’s 2016 failed presidential bid. The recipient of that email, Matt Oczkowski — then Cambridge Analytica’s head of product — joined Trump’s 2020 campaign earlier this year.

Cambridge Analytica’s shady tactics in support of Trump’s 2016 campaign were exposed in an undercover investigation by Britain’s Channel 4, which determined that the company had scraped data from millions of profiles without users’ consent. The company later pleaded guilty to violating U.K. data laws.

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