StoneOnStyle.com was a fashion and politics blog run by Trump’s flamboyant campaign trickster. Now it’s used to promote hair loss treatments and online gambling.
In the midst of an ill-judged media blitz last year after being charged in Robert Mueller’s Russia probe, it appears that Trump’s former campaign trickster Roger Stone either sold off or forgot to update his fashion and politics blog, Stone On Style.
Launched in 2013 with help from “Manhattan Madam” Kristin Davis, the blog was an unapologetic self-tribute to Stone’s swankiness, complete with an annual “Best and Worst Dressed” list, readers advice column, hard-hitting posts like “Turtlenecks – The Cold Hard Truth,” and several photos of Stone dressed as Sean Connery’s James Bond.
But if you visit the site today, you’ll find noticeably unswanky content like “Shampoo Ingredients to avoid hair loss” and “Truth or Dares I Asked My Teenage Daughter That Got Her Thinking Hard.”
Last June, the site was taken offline. According to online records, it was then purchased by an unknown buyer for $450 and relaunched with the site’s original branding and bio.
All but five of Stone’s original posts have been scrubbed from the site. The rest appear to be thinly disguised ads for dubious hair loss treatments and online gambling, among other posts written in Indonesian.
“To one loosing hair is like having a crushed image and maximum suffers it in silence,” reads one post. “If you are tired of all the unwanted hair on your body, then you can go for the hair removal laser treatment without any risk factor,” reads another.
Buying once-popular domains for marketing purposes is a known SEO strategy. For example, in 2018 former women’s site The Frisky was bought by a Serbian music producer, who currently sells backlinks on the site from his Fiverr account.
Stone — currently facing a 40-month prison sentence for lying to Congress — did not return a request for comment.
Update, June 10, 2020: According to domain records, Stone’s site was re-registered on this date by Finixio Limited, a London, UK-based “Personal Finance Comparison Network.” The site has been returned to its original glory and its old content has been archived.