Shady online marketers are selling links in articles on the New York Times, BBC, CNN, and other news sites. ICYMI, here’s my latest for BuzzFeed News.
Via “There’s An Underground Economy Selling Links From The New York Times, BBC, CNN, And Other Big News Sites,” by Dean Sterling Jones, BuzzFeed News, July 26, 2019:
In 2012, the Hollywood Reporter published a glowing obituary for Patricia Disney, the first wife of former Walt Disney executive Roy Disney. In tribute to her philanthropic work, the obituary included a link to WeLovePatty.com, a memorial site where readers could donate to charities in her honor. But if you click on the link to that memorial site today, you’ll be taken to blaze4days.com, a cannabis blog offering content such as “Videos to Watch When High (Best of 2019).”
At some point, her family took down WeLovePatty.com and stopped paying for the domain name. That enabled it to be hijacked by parasitic digital marketers who trick readers into visiting sites that sometimes sell sketchy products and services. Search engine optimization consultants buy expired URLs that have been linked to by prominent news websites and redirect these domains to their clients’ sites in a bid to game search results.
Click here to read the full story.