— InventHelp is currently being sued for allegedly scamming aspiring inventors. Two years ago, Florida takedown lawyer Zachary Sloan tried to suppress those allegations
InventHelp is a Pittsburgh, Pennsylvania-based company that claims to help aspiring inventors patent and market their inventions.
From its inception in 1984, InventHelp has cultivated a slick image. For example, since 2014 legendary former boxer turned small appliance pitchman George Foreman has been spokesman for the company, appearing in upbeat, “you can do it” promotional videos.
Despite that image, in recent years InventHelp has faced allegations of fraud.
Recently, some of InventHelp’s former clients filed a $108 million class action lawsuit against the company, claiming, among other allegations, that the company had failed to follow through on its promises, that it preyed upon low income people, and that it also “fraudulently targets minorities and women through the use of misleading websites, including www.black-inventor.com and www.women-inventor.com.”
In April 2016, someone named Zachary Sloan—who according to ZacharySloan.com appears to be a defamation lawyer in Boca Raton, Florida—sent Google four identical de-indexing requests targeting InventHelp’s profile on PissedConsumer.com, an online forum that allows consumers to write reviews of companies.
(Sloan previously represented online reputation management company Profile Defenders, which is currently facing scrutiny for allegedly filing fraudulent lawsuits in order to get negative reviews de-indexed from Google’s search results).
“How to get your money back from an invention scam!” wrote one anonymous reviewer, who provided a step-by-step guide on how to force InventHelp into offering a refund. “1) send out your complaint letter, 2) contact an attorney, and 3) call an investigative journalists (like “7 On Your Side”) – this will keep up the pressure. The last thing the invention company wants is to be scrutinized by Attorney General’s, the Federal Trade Commission, lawyers and reporters.”
Citing a court order he claimed he’d obtained from an unidentified court in Canada, Sloan requested that Google de-index four PissedConsumer.com pages from its search results, including the above review, which Sloan claimed contained defamatory information about InventHelp.
“We are requesting these links be deindexed from Google.CA specifically per the details of the attached court order that calls for deindexing from all of Google Domains, specifically Google.CA,” Sloan wrote. “This Plaintiff is a US and Canadian business, but most of its customers are Canadian and find Plaintiff’s website and reputation via searching Google.ca. However, these postings which have been ruled as defamation and admitted by the Defendant to posting them, and are severely impacting the Plaintiff and its ability to acquire new customers.”
It’s unclear if Google capitulated to his de-indexing request, and multiple attempts to contact Sloan went unanswered. However, it appears that InventHelp, or someone working on behalf of InventHelp, did succeed in obscuring the Pissed Consumer reviews.
Now when consumers try to access InventHelp’s profile at Invent-Help.PissedConsumer.com, instead of being directed to a page of negative reviews and accusations of fraud, they’re quickly redirected to a second, privately registered domain, InventHelp.reviews, where they’re shown a page of glowing testimonials.
Although the negative reviews are still available to view via that second domain, most have been moved to the back of the website, while many others, including the anonymous review quoted above, are only available to view by clicking a drop-down option below InventHelp’s own, more prominently positioned replies to the reviews.
InventHelp and Pissed Consumer did not reply to requests for comment. However, Pissed Consumer’s page of Frequently Asked Questions states that the website will remove reviews upon receiving a U.S. court order. The website also provides a dispute resolution service.