Byline at BuzzFeed

— The Frisky was a popular site for women. Now it’s a marketing scam leeching off the brand. Read my latest at BuzzFeed News.

Via “How A Popular Women’s Website Became A Pay-To-Play Nightmare” by Dean Sterling Jones, BuzzFeed News, April 22, 2019:

On first glance, the Frisky appears to be a thriving women’s entertainment and lifestyle website. Founded in 2008 “for women, by women,” the site currently attracts over 1 million pageviews per month.

But beneath the surface, the site is filled with a strange mix of awkwardly written celebrity clickbait, articles promoting floorcare and acupuncture, and a post that attacks Long Island attorney Frederick Oberlander, a nemesis of onetime Trump business partner Felix Sater. The bylines of the site’s original authors have also been scrubbed and replaced by pseudonyms and stolen profile photos.

The Frisky as it once existed is gone. Today it’s a vampire website feeding off the property’s former popularity and brand name to sell pay-for-play articles in order to influence search engine rankings. The site is one of a growing number of once-lucrative web domains that are taken over and then milked for every last drop of search engine optimization value before they are inevitably downranked for shady practices.

Click here to read the full story.

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Pro-Trump Bot Campaign Tries to Hijack Daily Beast Article About Pro-Trump Bot Campaign

— An online media campaign to obscure unflattering news articles about Donald Trump has targeted a Daily Beast article I co-authored about the campaign

Earlier today, Twitter purged tens of millions of fake and suspicious accounts in a seeming attempt to restore trust in the embattled social media platform, which had been exploited by Russian operatives allegedly in order to influence the outcome of the 2016 U.S. election.

But while celebrities like Ashton Kutcher and Oprah Winfrey lost millions of followers during the purge, fake accounts involved in an online media campaign to bury unflattering news articles about Donald Trump remain live and tweeting. In fact, they’ve found a shiny new target: an investigative piece I recently co-authored with The Daily Beast’s Lachlan Markay about the campaign itself.

In that article, we examined attempts by Indian and Indonesian reputation management companies to influence Google’s search results—including paid content published on fake websites, Facebook, and Twitter accounts—relating to Trump’s relationship with Russia-linked former Trump Organization business partners Tevfik Arif and Felix Sater.

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Ironically, when readers of The Daily Beast began tweeting about the campaign, they were deluged with messages from some of the same fake Twitter accounts mentioned in our article. The accounts appear to have been programmed to reply to iterations of Arif’s name. For example, here’s a quote from our article that was posted by Twitter user YourVoteYourVoice…

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…and here are replies that user received from some of the fake accounts, which linked to now-defunct dummy websites about Arif and Sater:

Although Twitter has not deleted the fake accounts, their posts are currently hidden by a content warning, indicating that Twitter is aware of them: