BuzzFeed News: Underground Economy Selling Links From Big News Sites

— Shady online marketers are selling links in articles on the New York Times, BBC, CNN, and other news sites. ICYMI, here’s my latest for BuzzFeed News.

Via “There’s An Underground Economy Selling Links From The New York Times, BBC, CNN, And Other Big News Sites,” by Dean Sterling Jones, BuzzFeed News, July 26, 2019:

In 2012, the Hollywood Reporter published a glowing obituary for Patricia Disney, the first wife of former Walt Disney executive Roy Disney. In tribute to her philanthropic work, the obituary included a link to WeLovePatty.com, a memorial site where readers could donate to charities in her honor. But if you click on the link to that memorial site today, you’ll be taken to blaze4days.com, a cannabis blog offering content such as “Videos to Watch When High (Best of 2019).”

At some point, her family took down WeLovePatty.com and stopped paying for the domain name. That enabled it to be hijacked by parasitic digital marketers who trick readers into visiting sites that sometimes sell sketchy products and services. Search engine optimization consultants buy expired URLs that have been linked to by prominent news websites and redirect these domains to their clients’ sites in a bid to game search results.

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Byline at BuzzFeed

— The Frisky was a popular site for women. Now it’s a marketing scam leeching off the brand. Read my latest at BuzzFeed News.

Via “How A Popular Women’s Website Became A Pay-To-Play Nightmare” by Dean Sterling Jones, BuzzFeed News, April 22, 2019:

On first glance, the Frisky appears to be a thriving women’s entertainment and lifestyle website. Founded in 2008 “for women, by women,” the site currently attracts over 1 million pageviews per month.

But beneath the surface, the site is filled with a strange mix of awkwardly written celebrity clickbait, articles promoting floorcare and acupuncture, and a post that attacks Long Island attorney Frederick Oberlander, a nemesis of onetime Trump business partner Felix Sater. The bylines of the site’s original authors have also been scrubbed and replaced by pseudonyms and stolen profile photos.

The Frisky as it once existed is gone. Today it’s a vampire website feeding off the property’s former popularity and brand name to sell pay-for-play articles in order to influence search engine rankings. The site is one of a growing number of once-lucrative web domains that are taken over and then milked for every last drop of search engine optimization value before they are inevitably downranked for shady practices.

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